Consumer Oriented & Trade Oriented Sales Promotional Items

Example of an effective promotional tool:

The object of this trade-oriented promotion is to increase new customers by offering to give them a free foot care measurement to find the insole that is right for them. I believe that this is an effective promotional tool for this company because not only are you giving the customers the option of customizing their own insole but then it will tell you what insole will work out the best for the customer. They are then able to feel like it is a perfect match just for them and they can purchase it instantly.

Example of an ineffective promotional tool:

The object of this trade-oriented promotion is to increase new customers into purchasing a Swiffer Sweeper. I feel this is an ineffective promotional tool because the display itself is rather boring and not eye catching. I feel like besides catching the eye of the consumer the company should also give consumers a coupon or an additional incentive to purchase this product. 

Example of an effective promotional tool:

The object of this consumer-oriented promotion is to increase new customers into purchasing this certain brand of razor. As a consumer I am always looking to get more for my money, especially in this economy. I feel that by offering to give you 2 bonus razors that it helps to guide the consumer into purchasing your product. By giving away 2 more razors for free it gives you competitive advantage over you competitor.

 

Example of an ineffective promotional tool:

The object of this consumer-oriented promotion is to increase new customers into choosing Wrangler jeans. I feel this is an ineffective promotional tool because in Wisconsin and pretty much the Mid-West Brett Farve is not viewed as the hero he use to be. Now that he no longer plays for the Green Bay Packers he is almost viewed as a traitor by some. After his so-called picture texting mishap I also feel like he is not the positive role model he use to be and that some people may take offense to the use of his image or name.